I was asked to design a logo for a new brewery in western MA. The owners were inspired by early American metal typefaces and the design of the American dollar.
For this design I'm trying to replicate a hand-made imprint. Human and imperfect. Beautiful but common, simple yet bold.
I created the texture by inking with both a wet and dry brush on paper. Scanning in the original and digitizing. Sometimes I'll bitmap the texture other times I'll live trace it.
The badge was the best way to keep that American concept strong. The uneven pressure marks, of a human hand using a stamp are evident. All this to capture, in my mind, a statement of human craftsmanship. Honest Weight Brewery and I are proud to show off their first logo. Stay tuned here for updates on future designs and follow their facebook page to learn all about their first releases and more! www.facebook.com/honestweightbeer